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Brand-to-Demand
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Intelisent a division
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The industry’s most
powerful direct mail
analytics platform

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Industries overview

Technology

Build mindshare and market share fast

Financial Services

Accelerate performance and build future-ready foundations

Consumer

Create experiences
that build affinity and
fuel sales

Science & Innovation

Translate complexity, inspire confidence, amplify impact

Healthcare

Drive growth amid mounting complexity

Industrial

Make fresh inroads
and deepen existing relationships

High Growth

Shape innovative brands, gain visibility and build authority

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See all work

Consulting Services

Read GTM Strategy and Marketing Analytics & Data case studies.

Agency Services

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Insights

From in-depth research to thought-provoking articles, explore insights that help you accelerate
results and rethink what’s possible.

Categories:
Type
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Featured

marketing effectiveness measurement
  • Article
  • Marketing Analytics & Data

4 situations when marketing effectiveness measurement is especially helpful

Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.
zip code
  • Article
  • Marketing Analytics & Data

From state lines to sales lines: Unraveling the power of ZIP Code analytics

Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari's open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.
healthcare
  • Article
  • Go-to-Market Strategy

Balancing self-service and agent-led channels in healthcare

To succeed in the healthcare industry, it is time to embrace the notion that channels don't choose customers; customers choose channels. Using the three key steps we cover in this blog, find the right balance between self-service and agent-led channels.
  • Article
  • Marketing Analytics & Data

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.
  • Whitepaper
  • Go-to-Market Strategy, Marketing Analytics & Data

A year-in-review: Marketing effectiveness trends

2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 14-page summary of marketing effectiveness trends from 2023 and predictions for 2024.
  • Whitepaper
  • Go-to-Market Strategy, Marketing Analytics & Data

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.
  • Whitepaper
  • Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.
impact of brand
  • Article
  • Marketing Analytics & Data

Measuring the long-term impact of brand investments: Challenges and solutions

Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.
  • Article
  • Go-to-Market Strategy

3 channel partner challenges hindering your revenue growth

We’ve heard directly from our clients and survey respondents that partners struggle to adapt customer experience motions and solutions for new XaaS-driven revenues. So, in this blog, we cover three prevalent channel partner challenges technology leaders face in the race to XaaS success.
coverage design
  • Article
  • Go-to-Market Strategy

B2B coverage design: Tactical and strategic

Coverage design models play a pivotal role in enabling organizations to drive profitable revenue growth while providing a superior customer experience. Learn more about what coverage design is in our blog.
  • Resource
  • Marketing Analytics & Data

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …
revenue motions
  • Article
  • Go-to-Market Strategy

Choosing the right revenue motions for B2B growth

Revenue motions can dramatically increase the effectiveness of your marketing, sales, and service departments. But which revenue motion strategy is right for your business?

Go-to-Market Glossary

With over 25 years of experience helping Fortune 1000 clients solve the toughest B2C and B2B marketing and sales challenges, we know Go-to-Market®. We created the definitive glossary of go-to-market terms to help your organization get on the same page, whether you work in revenue operations, marketing, sales, product, or customer success. Driving actual growth requires alignment across the organization—and being clear on terms is the first step.

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