News & Press - Marketbridge

Category: Marketing Analytics & Data

Article

5 essential jobs in a go-to-market analytics team

Mastering the five essential jobs in a go-to-market analytics team—reporting, true analysis, targeting and segmentation, measurement, and prediction—is key to unlocking success. Read through the blog to learn about each job, gain additional insights, and get best practices for optimal results.

Marketing Analytics & Data

Article

Deliver brand success backed by data science

Learn how to leverage data/latent factors for marketing effectiveness—balancing quantitative science and qualitative insights—to optimize brand building and strategy.

Marketing Analytics & Data

Article

4 situations when marketing effectiveness measurement is especially helpful

Marketers can’t optimize on last-touch attribution alone, and educating internal stakeholders on how marketing channels work together has long-term benefits. Access the blog to learn about four situations when marketing effectiveness tools can be particularly helpful.

Marketing Analytics & Data

Article

From state lines to sales lines: Unraveling the power of ZIP Code analytics

Transforming raw data—whether latitude/longitude, address, zip code, or census block—into actionable insights requires the right combination of talent and automation. Learn how Ari's open-source package solved the limitations of R mapping when using Census data to overlay demographics on zip codes.

Marketing Analytics & Data

Article

The right marketing mix for various scenarios

Our Chief Analytics Officer, Andy Hasselwander, covers what he has learned from measuring go-to-market effectiveness across many different industries during his career. From five product dimensions that matter when choosing a marketing mix to the 4 marketing mix decisions that matter.

Marketing Analytics & Data

Whitepaper

A year-in-review: Marketing effectiveness trends

2023 was another fast-paced year when it came to marketing measurement. Download the whitepaper for an 14-page summary of marketing effectiveness trends from 2023 and predictions for 2024.

Go-to-Market Strategy, Marketing Analytics & Data

Whitepaper

A roadmap for modern B2B go-to-market: Part 2 – operations and analytics

The second whitepaper in our series, “A Roadmap to Modern B2B Go-to-Market,” encompasses two main topics that enable growth—Operations and Analytics. Download the comprehensive 47-page whitepaper and learn more about this 3-part series.

Go-to-Market Strategy, Marketing Analytics & Data

Whitepaper

Channel disruption: Navigating 5 fundamental shifts in healthcare marketing and sales channels

Drawing on deep industry expertise, this paper examines five disruptions impacting go-to-market strategy along with specific best practice solutions. Download the comprehensive 29-page whitepaper to learn more about navigating channel disruptions in healthcare.

Brand-to-Demand Marketing, Go-to-Market Strategy, Marketing Analytics & Data

Article

Measuring the long-term impact of brand investments: Challenges and solutions

Using a seminal study that bridges the gap between theory and practice, this article explores common challenges faced by marketers and provides actionable best practices for measuring the long-term impact of brand investments.

Marketing Analytics & Data

Resource

Measuring the impact of brand marketing on business growth

Businesses with direct customer ties have a unique advantage in driving sales. However, they often struggle to measure the long-term benefits of brand and upper-funnel marketing—focusing instead on short-term gains. This framework unpacks the value of brand marketing and how to measure its impact for …

Marketing Analytics & Data