Category: Brand-to-Demand Marketing

HealthEdge: A rebrand with an edge

A bold new identity and market positioning helped HealthEdge stand out and drive growth. Read how our agency team led this transformative rebrand in this work story.

FIS: Hyper-targeted 1:Few campaign creates “More Than” a feeling

Our team worked with FIS to execute a hyper-targeted 1:few campaign that drove engagement, pipeline, and revenue. Read the work story to learn how data and precision fueled real results.

Bitrise: Buckle up for a really good campaign story

Discover how Bitrise, with our agency team, accelerated growth with a hyper-targeted ABM campaign that drove awareness, engagement, and sales—boosting decision-making stages by 44%.

Graebel: An interactive DEI journey inspires next-level outcomes

Graebel worked with Marketbridge to launch a first-to-market DEI consulting service, using an interactive digital experience to educate mobility leaders on their potential role in driving DEI transformation. Read the full story.

Chevron: Influencer video series opens minds and inspires decision makers

Chevron Lubricants partnered with our agency team to shift maintenance professionals' mindset about engine oil, using a social-first, expert-led video series to educate and drive engagement. Read the full story.

Graebel: Proving “people first” is second to none

Discover how Graebel used an ABM strategy created by Marketbridge to demonstrate that its ‘people-first mobility’ approach is unmatched by targeting key accounts and differentiating through compelling creative.

Guidehouse: A major rebrand for a consulting giant 

Our agency team helped Guidehouse differentiate itself in a competitive consulting space with a bold rebrand and messaging that highlighted its expertise in solving complex challenges at scale. Read the full story

Chevron: Upending the status quo with an unexpected ABM approach​

Chevron Lubricants used a creative ABM campaign targeting 220 accounts, blending humor, AI-driven content, and personalized outreach to demonstrate the value of high-quality engine oil, achieving 80% engagement. See how Marketbridge helped.

ZS Associates: Insight-based ABM shakes status quo and ignites demand

Together, ZS Associates and Marketbridge developed an insights-based ABM campaign targeting 30 existing high-priority accounts that would help open doors to senior leaders, build brand awareness and authority, and ultimately drive impressive demand for ZS's portfolio of pharmaceutical and biotech offerings.

Oracle: One ABM campaign unifies two cloud offerings

Marketbridge helped Oracle create the “GO Unified” campaign targeting Finance and HR leaders. The campaign emphasized the benefits of upgrading respective on-premises ERP and HCM platforms to a unified cloud solution.
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